AdvoCare International, LLC has announced its involvement in the FC Dallas Soccer Celebration Watch Parties scheduled for the 2026 FIFA World Cup. The company will operate interactive activation stations at Simpson Plaza in Frisco, Texas, throughout the tournament. The events run from June 11 through July 19, coinciding with the global competition across North America.
Frisco is about 9 miles west of Allen. Dallas serves as a major host city for the tournament, with nine official matches set to take place at AT&T Stadium. This schedule gives the city one of the highest match counts among U.S. host locations. AdvoCare stated it aims to support local families, athletes, and soccer fans during this period.
The FC Dallas Soccer Celebration events are free but require registration. They open one hour before each match and remain open for one hour after the final whistle. Attendees can view live match broadcasts, watch entertainment, and participate in community activities. AdvoCare’s on-site stations will be present each weekend during the World Cup.
The activation stations will feature product samplings of Spark and Rehydrate, as well as Spark popsicles. A claw machine containing prizes will also be available for fans. Christina Helwig, CEO of AdvoCare, said the company is excited to support the community with family-friendly activations and hydration solutions.
Simpson Plaza is located at 6904 Frisco Square Blvd, Frisco, TX 75034. Match schedules and event details are available through FC Dallas and FIFA channels. AdvoCare describes itself as a health and wellness consumer packaged goods company founded in 1993, offering products focused on energy, hydration, immunity, and gut health.
