Southern Methodist University (SMU) has announced the appointment of Derek Gossler as its new Senior Associate Athletic Director for Revenue Generation. This move is part of the university's strategy to boost its competitive position in the Atlantic Coast Conference (ACC) by emphasizing revenue generation, which is essential in today’s college sports landscape.
Gossler comes with over 15 years of expertise in fundraising, ticketing, and commercial strategy. He previously held the position of Senior Associate A.D. for Development and Chief Revenue Officer at the University of Wyoming, where he notably increased cash and pledges through the Cowboy Joe Club and achieved record levels in ticket revenue and premium seating.
Before his tenure at Wyoming, Gossler contributed to the U.S. Air Force Academy, where he helped secure five consecutive years of record fundraising. His experience also includes significant achievements at Arizona State University, where he played a role in raising $86 million for a major fundraising campaign and helped launch the men's hockey program through substantial donor support.
Gossler's diverse background in various athletic departments will aid SMU as it competes in one of the largest markets in the nation. His goal is to enhance revenue through innovative strategies while fostering relationships with fans, supporters, and corporate partners. As SMU aims to elevate its athletic programs nationally, Gossler's hiring reflects a commitment to advancing revenue generation during the Mustangs' transition into the ACC.
Further details on his specific plans for SMU's athletic revenue generation have yet to be revealed.
