Fort Worth has been transforming into a production hub over the past decade, a shift now solidified by state policy. Senate Bill 22, effective September 1, 2025, allocates approximately $1.5 billion over the next ten years to attract film and television projects to Texas.
Productions that predominantly film in the state and employ Texas crews may receive rebates of up to 31 percent on their spending, positioning Texas to compete with established markets like Georgia and California.
The impact is particularly visible in Fort Worth, where five series from producer Taylor Sheridan are currently in production, including the second season of "Landman" and the special-operations drama "Lioness." The earlier successes of Sheridan's productions, such as "Yellowstone" and "1883," have contributed to building a local crew base.
According to Taylor Hardy, who heads the Fort Worth Film Commission, the second season of "Landman" alone has created jobs for over 3,850 individuals, encompassing cast, crew, and background talent. City officials estimate that film production in Fort Worth has generated an economic impact exceeding $700 million since 2015.
Large productions typically spend around $100,000 daily on local services, benefiting various businesses, including caterers and hotels.
Mayor Mattie Parker and other local officials advocated for the incentive in Austin, emphasizing the importance of integrating the film industry with other sectors in the community. The new law provides a stable foundation for future productions, allowing companies to invest in local infrastructure and talent.
Plano is about 6 miles south of Allen.
